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Audi is one of the most famous car manufacturing companies of the world. It is a pioneer in many aspects of automobile industry. Most of us know that these cars are really expensive but do you know who was the founder of Audi or the meaning of the word, Audi? In this article on Audi Facts – we will talk about some fantastic and fascinating Audi facts. So, without any delay, let us begin…

Audi Facts 1-10

1. Audi was founded by August Horch. He and his friend together founded a car company called A. Horch and Cie. in 1899.

2. However, because of some disputes he started a new car company that he named Agust Horch Automobilwerke GmbH. He had to remove the word Horch because of copyright issues.

3. He had to eventually use his surname which in German meant ‘hear’ and in Latin meant ‘listen’. Audi is the Latinization of his surname ‘Horch’.

4. The name, Audi, was suggested by the son of one of the family friends of Horch.

5. They used to roll down Audi F7 atop a hill in front of a group of people to show the safety of the cars of Audi.

6. August created an Auto Union with three German car manufacturers – Horch car company, Wanderer, and DKW.

7. The four rings that you see on an Audi represent these four car manufacturers that formed the Auto Union.

8. It was decided that Audi would focus on mid-size deluxe cars, Horch on luxury cars, Wanderer with normal mid-size cars, and DKW with small cars and motorcycles.

9. The Auto Union became defunct on 1 January 1969. Other three car manufacturers – Horch, Wanderer, and DKW became defunct in the year 1932, 1945, and 1966 respectively.

10. Audi AG is the successor of the Auto Union from 1985 till present day.

Audi Facts 11-20

11. It may be hard to believe but Auto Union produced a race car in 1938 which had a speed of 268 miles per hour.

12. This car was called V16. Ferdinand Porsche and Auto Union collectively made this car.

13. The first ever car company to win Le Mans for both hybrid powered cars and diesel-powered cars is Audi.

14. An Audi car named Shelly, a TTS, scaled Pikes Peak in 2010. It was an unmanned car.

15. This car was actually named after Michele Mouton, first woman driver to win Pikes Peak Hill Club and a WRC.

16. R8 is the pride of Audi. They take the manufacturing of this car so seriously that only a chosen few i.e., who are skilled and experienced for years are allowed to build an R8. These people are called Silverliners.

17. R8 goes from 0 kmph to 100 kmph in a mere 3.2 seconds. It has a top speed of 330 kilometers per hour.

18. It takes 70 hours to build an R8. The car is an integration of 5000 individual parts.

19. August Horch, the founder of Audi, was a blacksmith and worked under Karl Benz, the founder of Mercedes-Benz for three years before starting his own company. He even had an engineering degree along with the practical knowledge in automobile industry.

20. It is the first car company to go for crash tests.

Audi Facts 21-30

21. The first ever car company to use a dual-clutch gearbox is Audi.

22. Audi is now a part of Volkswagen Group. Its base is in Germany’s Ingolstadt.

23. It has 11 production facilities in nine countries.

24. Audi vehicles used ‘Vorsprung Durch Technik’ strapline in their advertisements. It was used for the first time in 1971.

25. Germany language’s Vorsprung Durch Technik means Progress through Technology or Advancement through Technology in English.

26. Daimler-Benz AG had partial acquisition in the Auto Union. They eventually acquired the Auto Union completely during 1960’s.

27. The ownership of Auto Union changed hands from Daimler-Benz AG to VW Group (Volkswagen Group).

28. Volkswagenwerk AG took the entire control of the Auto Union in 1966. They combined NSU Motorenwerke AG and Auto Union and formed NSU Auto Union AG.

29. It was in 1985 NSU Auto Union AG was changed to Audi AG.

30. After the second world war, sites of Audi in Saxony, Chemnitz, etc. were seized by the Russian Army. Work sites of Audi were destroyed and dismantled.

Audi Facts 31-40

audi headquarters

31. In 1949, the work of Audi resumed with Ingolstadt as its headquarters.

32. Google threw a challenge called ‘Lunar XPRIZE’ to the car manufacturers for the prize of $30 million!

33. They challenged any car manufacturer to build a Lunar Rover which can drive on moon for at least 500 meters and send a HD live feed from the surface!

34. Audi took up the challenge and named the Lunar Rover the ‘Audi Lunar Quattro’.

35. The second car company to introduce left hand drive cars is Audi. The first one is Ford.

36. The most expensive car Audi has ever produced was Auto Union Type-D. Adolf Hitler wanted to show the world the progress of Germany in the automobile industry.

37. Porsche suggested to Hitler that he should hold a competition between Benz and Audi. Audi produced Auto Union Type-D which was sold for 12 million euros at that time!

audi logo - audi facts

38. The logo of Audi is supposedly inspired by the logo of Olympics.

39. As of 2015, there are around 85,000 employees of Audi. There are two divisions of Audi – Audi e-tron and Audi India. Audi e-tron focusses on hybrid and electric cars.

40. Audi is actually 109 years, 10 months old! It will celebrate its 110th birthday on 25 August 2020.


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